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Time has gone for using LinkedIn as an online resume only. Now it's time to take LinkedIn to the next level and use it as a marketing tool. LinkedIn is a 'professional' social Media platform, used by more than 525 million business professionals. After you learn the secret to social media marketing success, it's time to get to work, LinkedIn is the best place For b2b social networking. LinkedIn can make an invaluable addition to your Business. You can use LinkedIn to grow your networks and making connections for generating leads, establishing partnerships and creating better brand awareness. LinkedIn should be a big part of your social media marketing strategy.
To help you navigate LinkedIn as a marketing platform, here are some recommendations to use LinkedIn as marketing tool you can use these features to find new customers, create new contacts and ultimately grow your business. Create a Professional Profile:
LinkedIn is the preferred social network for professionals and people trust on LinkedIn much more than any other social network what they read on LinkedIn. Your LinkedIn profile is the foundation of success on LinkedIn and you need to make sure that your profile should reflect you and your business more closely. Before you start making connections and networking, it's very important for you to take the time to completely fill out your profile in such a way that it speaks directly to the type of clients and prospects you're looking to attract.LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:

Click here for more details to optimize your LinkedIn profile:

Create and join Groups:

LinkedIn Groups is an important LinkedIn feature it helps you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Groups are great because they allow you to interact with people beyond your immediate connections. Join LinkedIn Groups to add value to the discussion is a great way to expand your circle of influence.

Create your Company Pages:

Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish your company's description, headquarters address, and Website address. To further your company page's value, you can post targeted jobs, recruitment videos, information about products and services and company images.

Post high-quality content and stay connect with everyone

LinkedIn allows you to easily publish content providing you the great way to establish yourself as a good communicator. You can attract new customer by posting new and relevant content according to user's needs. Good content can be highly targeted and should accomplish your business goals. Posts articles to your profile and if you have successful projects you want to highlight, post your projects including a description, link and the team members you worked with.

Grow your email marketing list:

I highly recommend everyone on Linked write a crafted letter, saying thank you for being connected on LinkedIn, and that you invite them to be part of your email marketing list. LinkedIn lets you message 50 people at a time this way. Include in your email a direct link to the email signup. It is imperative that you have reciprocity in the message:

Claim your custom URL:

When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters and addresses. LinkedIn will let you customize this address to create a branded LinkedIn address with your name. It is more likely your LinkedIn profile will rank in the top on the base of search results of this URL.

Use InMail:

InMail is a premium feature, which allows you to send messages to people you don't know. Even if you have a free account, you can send InMail messages to people who allow anyone to connect with them. To use this effectively for marketing, use the search feature described above to segment and identify your target audience, draft your marketing message and send.

Create SlideShare Presentations:

Used by 70 million professionals, Slideshare is the world's largest presentation sharing site, and it's owned by LinkedIn. Presentations are an excellent content marketing tool, allowing you to share insights and knowledge quickly and effectively. When you create them on Slideshare and connect Slideshare to your LinkedIn account, it needs a single click to publish your presentations to LinkedIn and get a wider audience for them.

Advertise On LinkedIn:

As with many social sites, advertising on LinkedIn will put your content in front of the right professionals. You can target your audience by country, job title, function, demographics and more, allowing detailed segmentation. You can also decide whether to use a text-based add or a sponsored update (you'll have to have an existing update to sponsor).

Know your customer and their needs

As a good organization you must know about the behavior of your customers, and users what they are thinking about you, what are their requirements, etc. Getting there data will help you to build a stronger marketing strategy for your business on LinkedIn.

How to collect or scrape customer's Data from LinkedIn?

It is too difficult to search and extract useful information on LinkedIn like (phone number, profile link, name, emails, Fax, job title, academic degree, number of connections, Occupation, Company profile, address, industry, manager, hobbies, interests, qualifications, wants, profile Id, etc). Searching google and visiting a lot of sites to capture information one by one by is not only painful and costly I can say it is the wastage of time, money and resources. The 21-century generation is moving toward automation. There is a couple of software to extract contact information from the social network for the social marketing. But they do not extract the relevant information against the search. Finally, I come up with the series of LinkedIn Extractors software to extract LinkedIn user's information with following features.
  • Targeted Keyword-based search
  • Extract complete profile
  • Advanced Search
  • Specific Page Base search
  • Reliability
  • Save Searched History
  • Delay Option
  • Unicode Support
  • Internet Status Detector
  • Show the last Search
  • Contacts Filtering
  • Export Data

LinkedIn Lead Extractor

LinkedIn Lead Extractor is a desktop application which allows you to extract contacts information from LinkedIn. This tool can capture information such as profile link, name, emails, phone, Fax, job title, academic degree, number of connections, Occupation, Company profile, address, industry, manager, haves, interests, qualifications wants, profile Id and other important information from the LinkedIn network. The LinkedIn Lead Extractor is the best source to capture information of more than 12 million professionals user worldwide. You can approach Physicians to freshly baked food providers listed on LinkedIn in through our "LinkedIn Lead Extractor". LinkedIn Lead Extractor is a very important tool to promote your business. LinkedIn Lead Extractor is the best tool to get contact information from LinkedIn according to your business needs. LinkedIn Lead Extractor allows us to export your data in .xlsx, .csv, (opens in excel) .txt files. By using LinkedIn Lead Extractor software you can extract useful information in few seconds without putting extra efforts as compared to google searching and other methodology.

The unique features of LinkedIn Lead Extractor:

  • Keyword based searching Lead Extractor searches your targeted customers based on your search keywords.
  • Advanced Search Using LinkedIn Lead Extractor Advanced search feature, search for members by keywords, industry, location, The Company, experience level, and more.
  • Specific LinkedIn Lead Extractor Page Extractor Just open your required profiles page in LinkedIn and LLE will start extracting from the same page as opened in LinkedIn.
  • Auto-save and Recovery Sometimes computer/software shutdowns unexpectedly; don't worry you can recover your search results just by one click.
  • Save Viewed Profiles History LinkedIn Lead Extractor has the ability to save the history of viewed and saved profiles so that already saved profile should not view again.
  • Delay Option Option to set the delay between requests to simulate as is a human being is surfing through browser.
  • Unicode Support LinkedIn Lead Extractor supports Unicode character-set. You can save fetched search results in Unicode format.
  • Internet Failure Detector LinkedIn Lead Extractor automatically pauses/resumes on internet failure during processing.
  • Contacts Filtering You can also apply filters to get your targeted contact list.
  • Export Data The software provides options to save e-mail addresses in EXCEL format, CSV files (Opens in EXCEL), TAB delimited (.txt files) format.

Personal Views:

LinkedIn Lead Extractor is one of the best software I have ever used in my 10 year social marketing experience. I found LinkedIn Lead Extractor is quick and easy to use as compared to other software. LinkedIn Lead Extractor is a user-friendly Interface.

Related topic:

How LinkedIn data is used to market your business? How to Use LinkedIn as a Marketing Tool? Why LinkedIn Data Export Tool? How LinkedIn Lead Extractor is best for business?

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