Is SMS SMS marketing still used for Business marketing
By Ahmad Software
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August 26, 2020
While smartphones have solved a lot of problems, from last-minute Google Maps navigation to any emergency mobile and banking balance top-ups, there’s a mobile feature that’s always been there for our help. If we as business marketing managers and business experts take a step back and consider what our customers really want – it’s simple we can say that Messaging. The technology we use for business marketing is developing at a fast pace. Things that seemed like science fiction a few years ago, like artificial intelligence-driven campaigns are now ordinary for many companies in 2020. Sometimes, we can forget about one of the most basic marketing technologies of all: the text message. Sending business and Marketing updates via SMS can seem like an old-fashioned marketing way but it's not. It actually can be a very successful marketing method in 2020.
How Much Are We Texting on Normal days?
Well, almost 98% of all text messages read within 10 minutes by their receivers. When you compare that with emails then you are shocked that only 27% of marketing-related emails read by the receivers. All modern Smartphone’s still able to SMS despite having many messaging and chat apps available to users. Research from New Zealand Commerce Report shows that over 11.3 billion SMS messages were sent by New Zealand people only in a year.Why We as businesses and even big organizations Still Need SMS marketing as Marketers Simply every mobile phone can send SMS. No matter how old it is, no matter how new and in which condition. And they don’t need the internet to do it.