In an international comparison, LinkedIn has a clear advantage with 500 million registered users. The XING, on the other hand, is the leader in the German-speaking DACH region with 14 million users. But LinkedIn is also catching up with German-speaking users and now has 10 million DACH users.
With 11 million users, XING is the undisputed number 1 in Germany. This is why XING is indispensable for B2-B communication in the German market (Germany, Austria, and Switzerland). LinkedIn is also interesting for business contacts and the visibility of specialist content .
LinkedIn is the ideal network for international communication that takes place mainly in English. But XING and LinkedIn offer much more than reach:
What is LinkedIn Sales Navigator?Sales Navigator is a premium LinkedIn feature that can help businesses generate leads on LinkedIn by making it easy to find and connect with your target audience in just a few clicks. It is described as the best version of LinkedIn for anyone interested in prospecting thanks to its many features designed specifically for this.
Sales Navigator comes in three different categories (Professional, Team, and Enterprise) and doesn't come cheap, especially for many small business owners. However, LinkedIn offers a 30-day free trial so you can evaluate whether the tool is worth investing in or not.
LinkedIn Sales Navigator FeaturesAs mentioned briefly, the LinkedIn Sales Navigator has a variety of features that many businesses and sales reps will find useful. These include:
- Lead generator
Save as lead
Sales Navigator Team