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Most costly thing in any type of business is marketing and without marketing all other efforts are useless. There are many marketing techniques like Televison ads, social media, search engine, telephonic, SMS text messaging but most effective ads are television but are big expensive and unaffordable to small businesses. SMS marketing is one of the most popular direct forms of modern days marketing techniques - for the reason it is effective, affordable, at the same time flexible. The text message marketing is becoming the most adaptive result oriented marketing technique for all kinds of businesses around the world. Its reputation of being effective marketing tool lays in the fact that it provides results or response from the customer's side - soon after it's sent.

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